It’s all about sex when promoting
After having a good talk with a friend, he pointed out something which I’ve known but recently overlooked. It’s all about sex when promoting anything. These subtle nuances added to a product promotion always are triggers for people to be interested. Whether music, cars, applesauce and so on.
I am a musician by heart and a study on promotion and marketing, in which I have recently become more in depth. I would figure it would be more man than women are interested in this premise but as I examine the issue, I find that women are of equal showing. My unprofessional guess is that people are always searching for the things in life that will improve their lives. They may not be satisfied in what they have or they may be satisfied and just want improvement. So when you show them a guy or girl with the physical characteristics with whom they can subconsciously put themselves with, they get sucked in without knowing.
Within the next couple of weeks, I’m going to try and experiment with this premise. I’m going to make ADs with people who have great physical attributes and people with less physical attributes. I want to see which one of these approaches fair better. I will keep a keen eye on people reactions to both to see if there is truth in this.
I’ve never been a study on what fairs better, but in this case, I’m very intrigued in what will take place. I’ve already had assumptions and I want to prove or disprove them. My reason, I want to become more successful on turnover rates when marketing products. I want to see the results so I can apply the solution to this premise to everything I’m selling or promoting.
People say that “Sex Sells”, I want to see how true this is.